Become Part of the Edelglas Family

Are you passionate about beautiful things, festive spirit, and handmade European craftsmanship? Edelglas invites you to bring the magic of our beloved ornaments, jewellery, and décor to your city. With over 20 years of success in Europe and now a growing presence in Australia, Edelglas is ready to expand through a thoughtful, family-style franchise network.

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Why Sell Edelglas?

  • Authentic Craftsmanship

    Each piece is made using traditional European techniques, ensuring a level of detail and quality that stands out.

  • Exclusive Designs

    Offer your customers unique ornaments and jewellery that can't be found in mass-produced stores.

  • High-Quality Materials

    From hand-set crystals to carefully crafted glass ornaments, our products are made to last and become cherished pieces.

Behind the Scenes

Become your own boss

Whether you want to open a permanent boutique or a seasonal market stall, we’ll help you find the right model for your region.

Send us an email at: franchise@edelglas.com

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Why Partner with Edelglas

  • Proven Profitability

    Our Australian franchise earned over €46,000 in just 8 weeks during its first Christmas season

  • Marketing Support

    Beautiful assets, seasonal marketing campaigns, and optional local support help you drive traffic

  • Flexible Options

    Profitable in just 8 weeks a year—scale up or down to suit your lifestyle, with options from market stalls to full-time stores

Franchise FAQs

What kind of support do you offer?

You’ll receive full training on products, storytelling, visual merchandising, and customer service. We also provide point-of-sale materials, seasonal campaign assets, and regular check-ins throughout the year.

What are you looking for in a franchisee?

You don’t need retail experience (though it helps!). We’re looking for people who love the product, have a strong work ethic, and enjoy working with customers. Enthusiasm and attention to detail go a long way. A love of Christmas is a bonus!

How long does it take to get started?

Most partners are ready to launch within 3–6 months from initial enquiry, depending on your location and the business model.

What kind of investment is required?

Startup costs depend on your region and setup style (stall vs shop). We’ll walk you through the options when you enquire.

Why should I choose a franchise instead of starting my own brand?

You’ll benefit from 20+ years of product development, supply chain relationships, proven sales history, brand recognition and marketing support—plus a family business that truly cares about your success.

What Our Partners Say

“The support we received was incredible, the products perfectly selected for our market and packaged so carefully - we only had one or two broken ornaments in a delivery of over 4000! The customers loved the products - many recognised the brand from their travels - and we were profitable in our first season!”

— Franchise Partner, Melbourne

“I already run a stall at the Budapest Christmas market; Edelglas gave me the opportunity to add a section stall, scale up my sales, without the time investment and effort required to start a whole new business.”

— Franchise Partner, Budapest

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